Well, as long as I’ve been talking about Chapman the past couple weeks, I may as well exhaust my arsenal of Chapman stories with this last one. Let me start by saying my wife thinks I’m sleep-deprived. Maybe I am, but mostly, I think she’s just jealous that I can fall asleep quickly.
Following on the heels of last week’s post, here’s another quick story from my time on the Chapman University account. File this one under If You’re Hearing Things, Keep it To Yourself.
When I present concepts and executions to my clients, the goal is to have met their objectives so perfectly that they approve the work with no changes. I’d say that happens maybe 20% of the time, which I think is doing pretty good.
I ordered some parts the other day for that little fiberglass dune buggy I’ve been building forever. There are a million places to get VW parts online, but no one has ever stepped up and claimed my loyalty. Until now.
A copywriter I worked with years ago used to have a book in his office called, “Be Glad You’re Neurotic.” I used to think it was funny. I no longer do.
When I started this blog, I wasn’t entirely sure what the purpose of it was. Like I said, I’m not a real big “Look at me!” kind of guy. I think I’ve taken like two selfies in my life. And one of them wasn’t even of me.
I was talking to a friend the other day, and she told me she just said to her sister, “Yes, well, you know what they say when you assume.” Her sister said, “No, what?” My friend said, “Are you kidding?”
Sometimes when I call my wife on the phone, I’ll say, “Hi, it’s just some salesperson on the phone.” She stopped (courtesy) laughing at that about 15 years ago, but I still say it anyway. Pretty sure if I say it often enough, she’ll start thinking it’s funny again.
I saw a book of brain teasers on my old partner’s desk one time. I said, “I didn’t know you liked brain teasers.” He said, “I don’t. Someone gave it to me for Christmas. I’ve got three f’ing ads due tomorrow. That’s my brain teaser. I’m so stressed, I almost screamed and jumped out the … Continue reading "I Didn’t Know You Could Do That"
If you want to see where ad people rank on the list of trustworthy professions, just Google “gallup most trustworthy professions” and head to the bottom of the list. We’re right there above Members of Congress and Car Salespeople.