The Most Wonderful Time of the Year: School Plays

As you know, I am a professional Question Asker. I realize, though, that the talent of getting to the heart of the issue is not the sole purview of ad people. I would think teachers excel at this, as do most parents. So today’s post, frankly, is telling you nothing you didn’t already know. But as my faithful subscribers know (if you don’t subscribe, you are a source of sadness to me), my primary goal here is to brighten your day heading into the weekend. Sort of a happiness head start. So here’s one from the Reeves family archives about trying to get past the obvious. Continue reading “The Most Wonderful Time of the Year: School Plays”

How to Write a Headline (Seriously)

As I’ve threatened for some time, I’m finally getting around to writing my post on how to write a headline. This isn’t one of my typical humor pieces. This is a real overview of how to do it, intended for the beginning copywriter. By the end of it, you’ll be an expert and I’ll be out of a job. But I’m a giver, so for all of you who got an A in English class and always think, “I could totally do that”, I’m pulling back the curtain. Continue reading “How to Write a Headline (Seriously)”

I’ll Sleep When I’m Dead…Or In a Meeting

Well, as long as I’ve been talking about Chapman the past couple weeks, I may as well exhaust my arsenal of Chapman stories with this last one.

Let me start by saying my wife thinks I’m sleep-deprived. Maybe I am, but mostly, I think she’s just jealous that I can fall asleep quickly. Continue reading “I’ll Sleep When I’m Dead…Or In a Meeting”