It’s that time of year again. The time where I have to sign up for Parent Service Hours at my son’s parish school. And since he’s my youngest and is going into 8th grade in the fall, it’s my last time. Woohoo!
I’ve signed up for the same thing every year since my kids have been there: the Fundraising Auction booklet. It’s the booklet they give out the night of the auction, and it’s the chief fundraising event of the year. Kind of a big deal.
I’m a copywriter first and foremost, but I’ve also been known to do some simple design. I wouldn’t call myself a designer, but I do plenty of my own stuff, and I know good from bad. And if I don’t know how to fix it, I know enough to involve a real designer.
I also know my way around InDesign. Along with Photoshop and Illustrator, it’s the industry standard for art directors and designers. It’s the program I work in primarily. That means I can drop my headlines and copy into rough layouts, and see if a headline is too long or breaks wrong or whatever. I can also fix funky breaks and mismatched paragraph lengths in tight layouts, too. That’s called copy fitting, and not a lot of copywriters do it.
Anyway, since I have a facility with InDesign, I’m able to create, write and design my own stuff, which means I’m able to create the school auction booklet. Before I volunteered, they were using a copy machine and spiral binding. Together, we’ve come a long way.
It’s a ton of work, but the fun part to me is getting to create ads for the live auction section. For awhile, a friend of mine headed the committee, and I got to do whatever I wanted (within reason). The last couple of years, not so much, but that’s okay. Everyone’s pretty nice about it, and this is my last year anyway. And in fact, last year I was so swamped with work that someone graciously volunteered to do all the live auction ads for me while I did the rest of the book, so she got to do whatever she wanted. I was more than grateful for the help. And no, it wasn’t poor planning. The information wasn’t finalized until the last minute, so I only had two days to do them all, and I was swamped that weekend. It wasn’t anyone’s fault, that’s just how it went.
So in honor of my Fundraising Auction booklet swan song, I’ll share with you a few of my favorite live auction ads I’ve done over the years. I especially like the copy on the parking space and the puppy ads. Not that anyone ever reads the copy.
For my amusement and yours, enjoy. One last time.